A full day dedicated to you, your career and how you present yourself in an increasingly competitive and AI-driven world.

As part of our commitment to bringing students and participants from across our Accredited Programmes together to learn, connect and develop new skills, we are delighted to invite you to an exclusive Personal Branding with AI Workshop on Sunday, 15 November.

Building on the spirit of our Discover Oxford and Oxford After Dark series, this workshop offers a different kind of opportunity: a full day dedicated to you, your career and how you present yourself in an increasingly competitive and AI-driven world.

Just 50 places are available, open to students and participants from all our Accredited Programmes.

Why Personal Branding with AI?

You are investing in your education, developing new skills and expanding your professional network. But are you also thinking strategically about how you position yourself for the next chapter of your career?

In today's rapidly changing professional environment, qualifications and experience alone are not always enough. What sets individuals apart is their ability to articulate their unique value, communicate with credibility and position themselves for the opportunities they want.

Led by Luigi Centenaro (https://www.linkedin.com/in/centenaro/), founder of BigName (https://bigname.pro/) and creator of the Personal Branding Canvas, this highly interactive workshop will introduce you to one of the world's most widely adopted visual tools for personal branding.

Used by leading business schools and global organisations including EY, Sanofi, Sandoz, Enel, Manpower, EssilorLuxottica and Swiss Post, the Personal Branding Canvas provides a practical framework for developing a clear, authentic and future-ready professional identity.

What will you learn?

Through hands-on exercises, peer feedback and practical applications of Generative AI, you will:

Clarify your long-term career ambitions and professional goals.

Identify what makes you unique and define your personal value proposition.

Develop a strategic approach to positioning yourself professionally.

Identify the key people and networks that can influence your career.

Strengthen your professional credibility and visibility.

Use Generative AI to enhance your personal brand and develop a compelling, consistent LinkedIn profile.

By combining AI, design thinking, marketing and career development, this workshop will give you tools and techniques you can put into practice immediately.

This is not about self-promotion. It is about understanding your value, communicating it effectively and taking ownership of your professional future.

Meet your workshop leader: Luigi Centenaro

Luigi Centenaro is the founder of BigName, a specialist in Talent Innovation, and the creator of the internationally recognised Personal Branding Canvas, part of the Career Innovation Toolkit.

He works with leading business schools and global organisations to help individuals and businesses rethink how they develop, position and activate talent. An international author and speaker, Luigi has delivered workshops and keynotes across Europe, the United States, Asia and the Middle East.

Practical information

Date: Sunday, 15 November 2026

Time: 10:00 AM – 4:00 PM

Location: Saïd Business School, Oxford

Lunch: Included, with an opportunity to connect with fellow participants from across our programmes.

Places available: Strictly limited to 50 participants.

What to bring: All participants must bring a laptop or tablet and have an active Generative AI account, such as ChatGPT, to participate fully in the practical exercises.

A note on registration

With only 50 places available, we expect this workshop to be popular. Please register only if you are committed to attending the full day.

If you register and do not attend without providing advance notice, you will be taking a place that could have been offered to another student. Repeated no-shows may result in restrictions on registering for future events.

Invest a Sunday in yourself and your future.

We look forward to bringing together students and participants from across our Accredited Programmes for a day of learning, practical insights, great conversations and, of course, networking over lunch included in your enrollment!

We hope to see you there!

Description supplied by the event organiser.