Join tourism, heritage, culture and business leaders to shape a thriving Visitor Economy and unlock future growth opportunities.

Shaping the Future of the Visitor Economy

Join industry leaders, businesses, tourism partners, local authorities and cultural organisations from across Cambridgeshire and Peterborough for the first conference focused on the future growth of our regional visitor economy.

Hear from national and regional leaders, gain valuable insights into the new regional Visitor Economy plans, major developments, and explore how collaboration can drive growth.

Hosted by the Cambridgeshire and Peterborough Combined Authority, on behalf of the newly formed Local Visitor Economy Partnership (LVEP), the conference will showcase the progress made over the past year and outline the opportunities ahead as partners work together to deliver ambitions aligned with the Combined Authority's Local Growth Plan, Visit England's Local Visitor Economy Partnership programme, and the region's new Destination Management Plan.

Why Attend?

Insight into the future plans for the regional visitor economy.

Updates on major projects and investments shaping the region.

Access to national tourism policy and industry perspectives.

Practical opportunities to connect with decision-makers and sector leaders.

Networking between tourism, hospitality, culture, heritage, creative industries.

Engage with the Local Visitor Economy Partners

Be part of the Destination Management Plan

Speaker Highlights

Paul Bristow - Mayor of Cambridgeshire and Peterborough

Hear the Mayor's vision for economic growth, investment, employment and the role that the Visitor Economy plays in our regional economy and communities.

Lyndsey Turner-Swift, Deputy VisitEngland Director - National LVEP Programme

A national perspective on the Local Visitor Economy Partnership programme, the opportunities available to destinations, and how collaboration can strengthen regional tourism growth across England.

Meet your Cambridgeshire & Peterborough LVEP - Q&A Session

Meet the organisations who have come together to form the new regional Local Visitor Economy Partnership, including Discover Huntingdonshire, Discover Peterborough, Meet Cambridge, Explore East Cambs, Visit Ely, Visit Cambridge, Visit South Cambs, Cambridgeshire County Council and the Combined Authority acting as lead and accountable body.

Universal Studios - Department for Media, Culture & Sport (DCMS) and Bedford Borough Council

Gain insight into one of the UK's most significant tourism and creative industry developments from Daniel Kibble, Bedford Visitor Attraction Programme and Policy Manager at DCMS and Patrick Lyons, Manager for Strategic Sites and Inward Investment at Bedford Borough Council. Hear about the opportunities that Universal Studios presents for regional tourism, visitor dispersal, skills development, supply chains, jobs, investment and the wider creative economy.

Adrian Davey, Service Director Growth & Regeneration, Peterborough City Council - Peterborough Station Quarter

Hear how Peterborough's Station Quarter project will create a modern, welcoming gateway for visitors arriving via LNER's East Coast Main Line. Learn how improved public spaces and a better arrival experience will support tourism, encourage visitor exploration, attract investment and support growth in the Visitor Economy.

Destination Management Plan & Visitor Insights - GC Insights

Discover the latest research, market intelligence and strategic priorities that will guide the future development of the visitor economy across Cambridgeshire and Peterborough.

Regional Visitor Economy Brand Launch - (Subject to final approval)

Be among the first to see the new regional visitor economy brand, developed through extensive research, stakeholder engagement and visitor insights. Learn how businesses and partners can use the brand, toolkits and campaigns to strengthen their own marketing and contribute to a stronger destination identity.

Celebrating Partnership

This conference is delivered through the Cambridgeshire and Peterborough Local Visitor Economy Partnership, bringing together public, private and third-sector organisations with a shared ambition to grow the region's visitor economy.

The event will recognise the collaborative efforts of LVEP partners, whose expertise, leadership and investment are helping to strengthen the region's reputation as a destination for visitors, businesses and investors alike.

Who Should Attend?

This event is designed for:

Tourism and hospitality businesses

Visitor attractions and destination operators

Cultural and creative sector organisations

Heritage organisations and trusts

Local authority and public sector officers

Economic development professionals

Business leaders and investors

Education and skills providers

Event organisers

Regional and national tourism partners

Networking Opportunities

Alongside keynote presentations and sector updates, delegates will have opportunities throughout the day

Description supplied by the event organiser.