Learn how to sell cheese - a unique and practical hands-on course teaching retailers how to run a successful cheese counter.

A one-day course for cheese retailers and their team who stand behind the cheese counter. Designed to improve product knowledge, maximise sales and increase profits.

Suitable for all levels of experience, this course will help new staff get to grips with their role and inspire more experienced staff to engage more with customers and refresh their skills and product knowledge.

Attendees will:

Discover how to taste and identify different cheeses

Gain confidence in knowing what to stock

Improve product knowledge leading to more selling opportunities

Find out how to educate and build rapport with customers

Master the art of what makes a good cheese board

Learn how to cut, wrap and keep cheese

Acquire practical skills to increase cheese sales

For any queries regarding this booking please email bookings@gff.co.uk

Cost: £195 + VAT per delegate

Special price for Guild members: £150 + VAT per delegate

NB: VAT (20%) is included. You will be sent a VAT invoice upon booking.

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**Guild of Fine Food member discount available. Please email support@gff.co.uk to receive the discount code.**

If you would like to become a member of the Guild of Fine Food please visit www.gff.co.uk/join or contact support@gff.co.uk prior to booking on the course.

A note on photography & videography at the course

The Guild of Fine Food will be taking photos and videos at the course and reserves the right to use these in print or digital publications (including, but not limited to, magazines, websites, marketing material, newsletters, social media or sharing with press contacts writing about our events) without express written permission from those included in the photograph or video. By participating in a Guild of Fine Food event you agree to release, defend, hold harmless and indemnify Guild of Fine Food from any and all claims involving the use of your picture or likeness. Any person or organisation not affiliated with the Guild of Fine Food may not use, copy, alter or modify Guild of Fine Food photographs, graphics, video or other, similar reproductions or recordings without the advance written permission of an authorised person from the Guild of Fine Food.

Learn the art of how to cut and wrap cheese well.

Sample tastings. Educate your customers. Improve your product knowledge.

Creative retailing - learn how to display and build an attractive cheesecounter.

Description supplied by the event organiser.