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START… Analysing Social Media Text Data

START… Analysing Social Media Text Data

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About This Event

In this session, we will explore and begin applying methods of studying social media texts.

In this session, we will explore and begin applying methods of studying social media texts.

Social media platforms host posts and comments containing all kinds of information about user values, ideas, and beliefs. In this START session, we will discuss different methods for collecting and interpreting online texts, and consider how to apply them from an ethical perspective. You will learn the basics of how to use the web-based software Voyant Tools, exploring the interpretative potential of word clouds, word context, and word collocations.

This session will be in the DH Lab (Room 2151), Parkes Building (65), Avenue Campus. There will be periods of supervised work on Voyant Tools, so please bring your own computer, or book one from Southampton Digital Humanities (https://bookings.soton.ac.uk/dhbooked/Web/dashboard.php) if you do not have one.

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Thank you for providing your data to the University of Southampton’s Digital Humanities. By providing us with your email address, we will use it to contact you in regards to this event. We are committed to protecting your data and privacy. You can read more about what we do with your data in the University of Southampton's privacy notice (https://www.southampton.ac.uk/about/governance/policies/privacy-policy.page).

Photo credit: CC-BY-4.0 The President's Office of Republic of Maldives

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Frequently asked questions

START… Analysing Social Media Text Data takes place on Monday, 2 November 2026 at 13:00.

START… Analysing Social Media Text Data is held at Avenue Campus in Southampton (Highfield Road, Southampton, SO17 1BF).

Entry to START… Analysing Social Media Text Data is free.

Tickets for START… Analysing Social Media Text Data can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.

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