Discover how strategic PR can strengthen your employer brand, help you stand out from the competition and attract the right talent.

Free, practical workshop | Attract the right talent into your team

About this event

Struggling to attract the right people into your business? Want to stand out from the competition and become an employer of choice?

Your employer brand could make all the difference.

Every business has an employer brand, whether it actively manages it or not. It's shaped by your company culture, values, reputation and, most importantly, what people say about working for you.

So, when potential candidates look you up online, what do they see? And does your reputation give them a reason to choose you over another employer?

Join Partners PR for a free, interactive workshop exploring how strategic PR and effective communication can help you build a stronger employer brand, showcase what makes your business a great place to work and attract the people you need to succeed.

We'll help you uncover the stories worth telling about your business and explore how to share them in the right places to reach the people you want to recruit.

What you'll learn

During this practical session, we'll explore:

- Why employer branding matters: How your reputation as an employer influences recruitment, staff retention and business growth.

- The power of your story: How your culture, values and brand shape perceptions of your business as a place to work.

- How to attract the right people: Using PR and communication to appeal to candidates who share your ambitions and are a good fit for your team.

- Making your reputation work harder: Identifying the stories, messages and channels that will help you stand out from other employers.

Why attend?

A strong employer brand is about more than filling vacancies. It's about building a reputation that attracts the right people, encourages them to stay and inspires them to become advocates for your business.

Your current and former employees, potential recruits, recruiters and wider business contacts all help shape that reputation. Even people who have never worked for you may have an opinion based on what they've heard, read or seen online.

The good news is that you can influence how your business is perceived.

We'll help you identify the positive things already happening in your organisation and communicate them more effectively. We're not here to tell you what your company culture should be. Instead, we'll help you tell the story of what makes your business distinctive and a great place to work.

You'll leave with practical ideas to help shape a communications plan that supports your recruitment ambitions and helps you build a stronger team.

Who should attend?

This workshop is ideal for SME owners, managing directors and anyone responsible for recruitment, people management or business development who wants to strengthen their company's reputation as an employer.

Whether you're actively recruiting or planning for future growth, you'll come away with ideas you can put into practice.

Event details

Cost: Free to attend

Time: 9.30am to 11.30am

Venue: Partners PR, Independence House, Millfield Lane, Nether Poppleton, York YO26 6PH

Workshop dates:

- Wednesday 17 February 2027

- Thursday 20 May 2027

- Wednesday 14 July 2027

- Thursday 18 November 2027

Places are limited, so book your free ticket today and discover how to make your employer brand work harder for your business.

Description supplied by the event organiser.