Learn how to build a strong B2B PR strategy and stay visible in an AI-driven world. Turn business goals into clear, measurable PR actions.

Join us and set the building blocks for your business-to-business PR strategy

Staying visible among the right people is key to business success. And now AI is influencing the way businesses are discovered and perceived, which adds a new dimension to PR activity.

Whether you’re entering a new market, launching a new product or service, seeking investment to take your business to the next level, looking to attract the talent you need to deliver your growth ambitions – or simply keen to stay ahead as technology moves forward, this workshop is for you.

We’ll help you lay the foundations for a solid B2B PR strategy to achieve your business goals. You’ll turn your business goals into a clear PR direction and leave with the building blocks for your PR strategy.

The workshop will guide you through:

· Pinpointing the people who matter to your business

· Crafting powerful messages that are aligned with audience needs

· Identifying PR activities that support your business strategy

· Measuring PR impact

This is an interactive session for SME business owners who want to harness the power of PR and start developing a strategic PR plan for their business.

Workshop details

Dates:

Wednesday 11th November 2026

Thursday 21st January 2027

Wednesday 21st April 2027

Thursday 17th June 2027

Wednesday 20th October 2027

About Partners PR

Partners PR is a Prolific North Top 50 business to business PR agency. For almost four decades we’ve been helping businesses across the UK and beyond use PR to grow, build bottom line value, attract talent and communicate effectively in a crisis. We work in genuine partnership with our clients, an approach that leads to tangible business results.

Description supplied by the event organiser.