This is the fifth workshop of our Sales Accelerator. It helps you understand how to organise, track, & use your data to improve your sales.

🤝 Event : Tell Your Business Story

📅 Date: Tue 10 November 2026

🕰️ Time: 09.30 - 12.00

📍 Location: University of York NatWest Accelerator University of York

🕰️ Time Breakdown

09.30 - Arrival

09.45 - 10.20 - Sales Workshop

10.20 - 10.30 - Break

10.30 - 11.30 - Guest Speaker and Q&A

11.30 - 12.00 - Action planning and close

📝 Description:

This is the fifth workshop of our Sales Accelerator. It helps you understand how to organise, track, and use your data to improve your sales performance. You will learn why a CRM system is essential, how to structure it effectively, and how to use your data to make informed decisions that support growth. It builds your confiden ce in managing sales information and using simple data insights to increase efficiency and drive results.

Sales Accelerator programme is a 12-week journey consisting of 6 expert-led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples.

📚 What to expect:

• An introduction to the importance of data in building a strong sales process.

• A practical session on how to use a CRM system to track leads, customers, and performance.

• Exercises that help you identify your key sales metrics and understand how to measure them.

• Real founder examples showing how data improved their sales strategy and outcomes.

• An Action Lab focused on improving or setting up your CRM and strengthening your sales tracking.

👥 Why attend:

• Understand how data supports clear and confident decision making.

• Learn how to structure a CRM and use it to manage your sales pipeline effectively.

• Gain clarity on which metrics matter most for your business.

• Strengthen your ability to plan, prioritise, and follow up with customers.

• Leave with practical actions that improve your sales organisation and efficiency.

👥 Our guest speaker:

Charlotte Pickard - Nurture CRM

In this session, Charlotte will share expert insight into the value a CRM can bring to your business, the key considerations when investing in a system, and the practical steps required to achieve meaningful, lasting value from your system. Attendees will leave with clear, actionable guidance that can be applied within their businesses straight away.

📲 Download our Accelerator app to get the most out of your journey:

Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place.

Download on the App Store: https://qrfy.io/yb7Bd5y23F (https://qrfy.io/yb7Bd5y23F)

Get it on Google Play: https://qrfy.io/cdnAaSwxL2 (https://qrfy.io/cdnAaSwxL2)

Description supplied by the event organiser.