The first AI in the Wild Brighton meetup. An evening about what applying AI actually looks like in a real business. Two questions run through this session. How do you run an AI proof of concept that actually proves something? And what does it really take to build an AI tool that marketers would use and drives measurable value? Agenda: **Why most AI pilots fail (and the ones that don't)** How to scope a proof of concept, define success before you start, and prove commercial impact rather than a good demo. **Should you buy an AI tool or build your own?** What actually tips the balance either way, and what it costs to get it wrong. **Your new AI campaign analyst** A live demo of a tool that turns campaign data into insight, plus an honest account of what went wrong building it. **Automating the annoying parts of your job** Cross-platform reporting, data cleansing and competitive monitoring. What can realistically be handed over to AI tools. **Agenda** 18:00 Arrive, food 18:30 Introductions 18:40 Talk one 19:10 Talk two 19:40 Talk three 20:00 Drinks and conversation 20:30 Close **Who this is for** AI in the Wild is for people in marketing and the commercial functions around it, the people expected to turn AI into revenue, efficiency or a better customer experience. You will feel at home here if you work in: * Marketing (brand, demand generation, digital, content, campaigns) * CRM, lifecycle and customer marketing * Ecommerce and digital commerce * Sales and revenue operations * Customer experience and service * Data and analytics in a commercial context * Business owners and leaders responsible for growth

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