Define Tomorrow is all about strategy and execution. We’re not just talking about what’s next, we’re showing you how to make it happen.

Experience what’s next

Define Tomorrow is back for 2027, tackling the exact AI and security challenges facing your business right now.

Technology has never moved this fast.

Artificial intelligence is transforming the way organisations operate. Cyber threats continue to evolve. Microsoft's roadmap is accelerating. And the decisions you make over the next 12 months could shape your organisation for years to come.

What to expect

Define Tomorrow returns to Ashton Gate Stadium on 2nd February 2027, bringing together hundreds of IT leaders, business decision-makers and industry innovators for a day dedicated to helping you understand what’s next – and how to make it work for your business.

This isn’t about watching slide decks or listening to theory. It’s about experiencing technology in action, learning from real-world use cases and leaving with a clear plan for what to do next.

Whether you’re taking your first steps with AI or rethinking your whole approach, Define Tomorrow 2027 will help you move forward with confidence.

What will we cover?

Everything starts with strategy. The organisations seeing the biggest results from AI aren’t simply buying new technology – they’re building the right foundations first. Without a clear plan, even the most exciting tools end up as short-term experiments rather than drivers of lasting value.

At Define Tomorrow 2027, we’ll show you what a future-ready, AI-enabled and secure strategy actually looks like – and, most importantly, how to turn it into action.

Innovate

Innovation isn’t about chasing the latest technology – it’s about solving real business challenges. Discover how Microsoft 365, Copilot, Azure and AI are helping organisations work smarter, automate repetitive tasks and unlock new opportunities through practical, real-world examples.

Transform

Turning potential into real change takes more than a clever demo. Whether you’re modernising your infrastructure, driving AI adoption, or rethinking how your teams work, we’ll show you how to turn ambitious ideas into measurable outcomes.

Protect

Security remains non-negotiable, but we’re not here to scaremonger. Expect honest, practical advice on staying secure and resilient in today’s threat landscape. We’ll explore what ‘good’ really looks like, share real-world examples, and even walk through a simulated cyber attack to show what effective response and recovery should look like.

More than a conference. An experience.

This year, we’re taking Define Tomorrow to another level. Alongside inspiring keynotes, live demonstrations and expert panels, we’re creating an immersive AI experience designed exclusively for the event. We’re keeping the details under wraps for now, but expect something interactive, thought-provoking and unlike anything we’ve delivered before.

Some things have to be experienced in person. This is one of them.

Exhibition: Explore, engage and evolve

Our exhibition area will be packed with industry-leading partners showcasing the latest innovations across AI, cyber security, Microsoft technologies and modern workplace solutions.

Take the opportunity to explore technology up close, put your questions directly to the experts and discover how these solutions can elevate your organisation.

Join the organisations shaping tomorrow

Define Tomorrow is your opportunity to spark real change.

By joining us, you’ll be part of a community of like-minded professionals. It's a chance to challenge your thinking, learn from others, discover what's possible and leave with a clear plan to adopt AI safely and securely.

Description supplied by the event organiser.