About This Event

Publishing used to be so simple. You write a potential bestseller in your spare time. You post a printed manuscript and wait for an agent to bite your hand off. Then it was all about seeing which established publisher would bid the most to have you in their stable of authors. Fame and riches would await. Well, maybe it was never that simple. Publishing and routes to market have been upended since the disruption caused by Amazon and the digital revolution. Nowadays it is possible to put your masterpiece directly out into the world for anyone to read anywhere in the world 24/7. But which is the best way to find readers for the book that you have written? John Bond was Marketing Director at Penguin and ran amongst other lists the 4th Estate imprint at HarperCollins UK where he published Hilary Mantel, Jonathan Franzen and Chimamanda Ngozi Adichie before starting Whitefox in 2012, a creative agency which helps individuals and brands make books. He has recently co-authored Going Indie: Publishing Your Book Your Way . John and Whitefox Publishing Director Julia Koppitz will be running a workshop on demystifying the contemporary publishing landscape and how to find the best options for writers today. Ticket includes a tea or coffee and refreshments. There will be a book signing after this event. Get ahead of your Festival reading and visit the Waterstones Cheltenham Literature Festival bookshop and support Cheltenham Festivals with every purchase.

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