Craft pitches that get noticed with insider secrets from national journalist Suzanne Bearne

Are your pitches being ignored? Want to boost press coverage for you or your client?

In this jam-packed three-hour-plus workshop, national journalist Suzanne Bearne who writes for national titles including the Guardian, the Observer and the BBC, is a producer for national BBC radio programmes including the Today programme, and former host of the Guardian's PR Masterclass, will explore what journalists are looking for from a story, and how tweaking your pitch and your approach can have a major impact in securing press coverage.

Delving into almost 20 years' experience as a journalist across trade, national and consumer titles across print, online and radio platforms, Suzanne will offer guidance on working with the press, explain what to include in a press release that'll catch a journalist's eye, reveal how to take advantage of many of the digital platforms now available, and provide tips on building relationships with both in-house and freelance journalists (despite how tough it is right now).

Featuring strong case-studies, this interactive session is aimed at anyone interested in securing more media coverage, whether you work in PR or marketing, or run your own business. You'll also come away with a document featuring tips and successful pitches.

What the workshop will cover:

how the media operates

what journalists look for in a story

what to include in a press release

how to think creatively about securing press coverage

how to use digital to find opportunities

how to boost your relationship with the press

key dos and don'ts when it comes to working with the media

There will be a 20-minute break half-way through. The session will also include time for any Q&As. Please allow for the session to run over by 20 mins.

If you have any questions, please email susiebearne@hotmail.com.

No refunds. If you're unable to make it you may transfer the ticket to a colleague or friend, or you will be able to attend another workshop or can choose to have access to webinars featuring the same content. There's also webinars and a course you can watch at anytime. Suzanne is also available to run private workshops, online and in-person. Her email is susiebearne AT hotmail DOT com.

Limited spaces available. Zoom link will be sent out closer to the webinar date. If anyone can't make it or has to leave the session early, a recorded link to session can be emailed across after the webinar.

Discounts available to those buying more than three tickets (please message me). Also, if you are self-employed and struggling with the price, please do drop me a line to discuss. My email is susiebearne AT hotmail DOT com.

MORE INFO

Suzanne Bearne is a freelance journalist for national titles including The Observer, the BBC, and The Guardian, where she has worked as a commissioning editor. She is also a radio producer for Radio 4's Today programe and 5 Live. She covers everything from technology and travel to small businesses and lifestyle and has reported from Amsterdam, Myanmar, Guatamala, Mexico and Lisbon. She also runs Power Hours, webinars and connects PRs and businesses with talented journalists through her content network. More info available through her website. She has trained hundrds and hundreds of PRs, business owners and marketing professionals globally.

Looking to improve your or your client's media training skills? Watch media trainer Guy Clapperton in this recorded webinar discuss how to deliver clear and engaging messages.Discover how to pitch Digiday in this recorded webinar with former Future of Work managing director, Jessica Davies.

In the meantime, you can join Suzanne's bi-monthly newsletter here.

TESTIMONIALS

"Susie's workshop is the best one I've been to in all my years of comms-ing. Better than CIPR's, if you ask me. If you're looking to give yourself a refresher, or you're new to the magical world of the media and need to learn how to pitch, Susie's your woman!" Lisa Davies, head of communications at PSS UK

“I attended Suzanne’s masterclass on securing media coverage and came away buzzing with ideas. Suzanne provided tonnes of useful advice that I could action straight away within my role, and her session included lots of examples on successful pitches and coverage of different topics. I recommend this to anyone working in PR who is looking for insights and tips on securing media coverage, as you’ll definitely learn a lot.” Chelsea Harrop, communications officer, Veganuary

“As PR’s it’s rare we get to sit down with a journalist and pick their brain about what makes a great pitch - especially one with such extensive experience. Susie gave a whole host of advice, speaking about best approaches to creating compelling stories, with her real-life examples helping to bring this to life. The whole team - from new starters to Account Directors - walked away from the session with practical tips about how to pitch national journalis

Description supplied by the event organiser.