Learn how to boost your sales by mastering SEO basics and getting your brand seen without paying for ads.

Build Your Organic Visibility: An Introduction to SEO Strategy

Want your business to be easier to find online without relying entirely on paid advertising?

Join Joe Cowman from Valitas for a practical introduction to SEO strategy and building organic visibility.

This session will introduce the fundamentals of Search Engine Optimisation (SEO) and explore how businesses can take a more strategic approach to improving their presence in search results and attracting the right audiences online.

What we’ll cover:

What SEO is and why it matters for growing businesses

The foundations of an effective SEO strategy

How to think about the searches your potential customers are making

Building stronger organic visibility

Practical considerations when developing your approach to SEO

📅 17 November

Whether you're just getting started with SEO or want to better understand how it fits into your wider marketing strategy, this session will give you a useful foundation to build from.

Delivered by Joe Cowman, Valitas.

Pre-event Actions:

To get the most out of this session, please complete the following before attending:

1.Download the NatWest Accelerator App

Available on iOS and Android. This is your hub for resources, updates, and community support.

2. join the Sales Accelerator group in your area by clicking on “Sales Accelerator”, then “join a group”. Choose the location where you will be attending the events.

Once you application has been reviewed, you’ll have access to our exclusive group where you can:

• Ask sales related questions

• Share your Sales goals

• Connect with fellow entrepreneurs

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the

presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a

recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of

concern to you.

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