In this session we will look at your marketing plans and are you truly getting in front of your target customers?

Tell Your Business Story: Build a Marketing Campaign That Generates Sales

Even the best sales process won’t deliver results if the right people don’t know your business exists.

In this practical workshop, you’ll learn how to tell your business story in a way that captures attention, builds trust and generates a consistent flow of sales opportunities.

We’ll explore how to create a simple but effective marketing campaign that gets your business in front of the right people, at the right time, through the right channels.

Whether you’re using LinkedIn, email marketing, networking, paid advertising, video or referrals, you’ll leave with a clear plan to increase your visibility and attract your ideal customers.

During this interactive session we’ll cover:

Defining the story behind your business and why customers should care.

Crafting messages that speak directly to your ideal customer.

Creating a marketing campaign with a clear objective and call to action.

Choosing the right marketing channels for your audience.

Using AI and digital tools to create content more efficiently.

Building consistency across social media, email, networking and advertising.

Measuring what works through simple marketing KPIs.

Turning awareness into qualified sales conversations.

By the end of the workshop you’ll have the foundations of your own marketing campaign, a clearer brand message and a practical action plan to increase your visibility and generate more qualified leads.

Perfect for founders and business owners who want to stop relying on luck or referrals alone and start building a predictable pipeline of new opportunities.

Pre-event Actions:

To get the most out of this session, please complete the following before attending:

1.Download the NatWest Accelerator App

Available on iOS and Android. This is your hub for resources, updates, and community support.

2. join the Sales Accelerator group in your area by clicking on “Sales Accelerator”, then “join a group”. Choose the location where you will be attending the events.

Once you application has been reviewed, you’ll have access to our exclusive group where you can:

• Ask sales related questions

• Share your Sales goals

• Connect with fellow entrepreneurs

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the

presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a

recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of

concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to

the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained

herein.

During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not

wish to be included in the photographs please notify us.

For the avoidance of doubt Royal Bank of Scotland/NatWest Bank/Ulster Bank does not produce the materials for all presentations. This disclaimer applies equally

to any materials or presentations produced by a third party.

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