A hands-on workshop to understand how to approach creating a distinct and cohesive visual language to use across all of your marketing

In this practical workshop experienced brand designer Cherry Anderson will share the principles professional designers use when creating and refining a visual identity. The workshop is aimed at small businesses, sole-traders and comms creators who aren't professionally trained in design.

A designer for 25 years, Cherry Anderson has created for high street retailers, global organisations, universities and small businesses. She now specialises in supporting purpose-led and sustainable organisations. By sharing her knowledge and expertise she will take your businesses to the next level, bringing you credibility, authenticity and visilibity – making the world a better place through stunning design!

In this 2 hour session, we will explore how to develop a strong, distinctive, original brand identity. We'll explore the thought process that is needed to take the key visual elements within your logo, or other graphics that you already have, and expand them into a full set of brand shapes, graphics, illustrations, photography style, textures or patterns to build a full picture of your brand personailty that can be used pratically across all platforms.

And then we'll put it into practice – you’ll work live together whilst Cherry circulates to give one-to-one guidance.

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What to expect

This is a small, friendly, hands-on workshop with just 6 places, giving everyone plenty of opportunity for individual feedback.

Bring your laptop (or tablet) and your current visual identity (or logo if you don't have a full identity yet) to work on – whether you've created it yourself, are halfway through designing it, or are thinking about refreshing it.

Welcome and introductions

Mini masterclass: How to create or evolve a visual identity

Group review and feedback (if you're comfortable to share)

Individual practical work (with guidance from Cherry)

Group share and key takeaways

Next steps and close

As Cherry circulates, you'll get focused one-to-one advice, having also learnt from the examples and questions that come up around the room.

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What you'll take away

A better understanding of how to approach a visual identiy for a professional look

A fresh perspective on whether your identity is distinctive within your market

Practical principles you can use to use graphic elements across your designs

Real-time feedback and improvements to your existing identity and marketing assets

The confidence to make better design decisions yourself

Clear next steps for developing your visual identity

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Other workshops in this series

You can pick and mix the sessions that appeal to you most, or attend all five (the others have separate event listings):

Fire up your logo! – 29th Sept – understand how to review, refresh and revise your logo as a professional designer would approach it

Colour magic – 13th Oct – how to combine aesthetics, meaning, accessibility, practicality and originality for the perfect colour palette

Evolve your visual identity – 27th Oct – how to approach creating a distinct and cohesive visual language to use across all of your marketing and platforms

Social sense – 10th Nov – review and refine your social media identity to bring cohesion, focus and consistency to your outputs

Type matters – 24th Nov – choosing and using fonts that reflect your brand personailty and are cohesive across platforms

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The venue

Luminary is a podcast, photography and video studio in a beautiful old building on Cheapside in Belper, Derbyshire, which is right at the top of the high street (King Street). Easily accessible by bus from the surrounding areas or you can park for free nearby in the Coppice Car Park.

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Ticket price

Sliding scale of £35 (accessible), £45 (standard) and £55 (supporter). There are also ticket options to by 3 or 5 workshops at a reduced standard rate.

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To find our more about your host, Cherry Anderson, her ethos and work, visit: design.cherryanderson.earth (https://design.cherryanderson.earth)

Description supplied by the event organiser.