Join The AI Reality Check for Estate Agents in person at Nurtur, Derby, on Tuesday 24 November 2026.

The AI Reality Check for Estate Agents is an in-person event for estate agents who want to understand how AI can help them get found, get chosen and win more instructions.

Tuesday 24th November 2026

Nurtur, Derby

Get found. Get chosen. Win more instructions.

Everyone is talking about AI, but it can be hard to know what’s useful, what’s hype and what it means for your business. You may have tried ChatGPT, been pitched a tool or two, and still be wondering what to do next. You’re not alone, and you’re not behind.

More than half of UK adults now use AI tools such as ChatGPT, Gemini and Copilot. When a home mover asks one for an agent recommendation, they may see a shortlist-or a single name-instead of pages of search results. If your agency isn’t included, you may not get the chance to pitch. In a market with fewer instructions to go round, being found, being chosen and responding quickly matter more than ever.

Winning instructions isn’t about adopting the latest technology or producing more content. It’s about knowing what to say, who you’re talking to, where to reach them and why they should choose you over another agent.

This half-day session turns AI from overwhelming into useful. Expect clear, honest advice on what can help your business and what to do about it—without jargon, hype or a tech degree.

You’ll leave knowing

How AI is changing the way vendors and landlords find and choose an agent.

What makes AI tools recommend one agency over another, and how to help make sure it’s yours.

How to use AI in your own marketing without sounding like everyone else

How AI can help you reply faster, day or night, and turn more enquiries into booked valuations

The simple local steps that help you get recommended, from your branch pages to your Google reviews, and the order to tackle them in

The sessions

Found, Recommended, Chosen with Kirsty Franks, Founder of Frank Marketing. AI is making agents look and sound the same, and the ones who blend in get ignored, by vendors and by AI. Kirsty will share straight talking, practical tactics to build a bold, local brand that ChatGPT recommends and vendors choose, from strategy and personal brand to local content, reviews and using AI without losing what makes you, you. Because AI is a powerful tool, but good marketing still starts with good thinking.

AI in Action with Richard Combellack, Chief Commercial Officer at Nurtur. What happens once the enquiry lands: following one lead from first contact to booked valuation, with a live demo, so you can see how the pieces fit together and how to measure what's actually generating valuations and instructions. Plus how to get more from the database you already have, and why AI should support your team, not replace the personal relationships that win business.

The future of AI: panel and open Q&A. Where AI is heading, what's worth paying attention to and what you can safely ignore. Bring the questions you've been wanting to ask.

Finished off with lunch and networking, so you'll be on the road by 2pm.

Description supplied by the event organiser.