A practical two-day introduction to marketing for small business owners who want more clarity, confidence and direction.

Running a small business usually means wearing a lot of hats — and marketing can easily become one more thing you are expected to somehow know how to do.

You may be posting on social media, updating your website, sending emails or relying on recommendations, but still wondering:

Is any of this actually working?

This practical two-day course has been created for small business owners who want to understand marketing without being overwhelmed by jargon or complicated theory.

We’ll use your own business throughout the course, helping you become clearer about who you want to reach, what you are offering, what makes your business worth choosing and where your marketing effort should go.

What we’ll cover

You’ll explore how to:

understand your customers

clarify your offer and positioning

create clearer marketing messages

choose the right marketing channels

create content with a purpose

turn attention into enquiries

measure what is actually working

use AI as a marketing support tool

We’ll also include a light-touch look at ethical AI use — how to use it to support ideas and content without blindly trusting the output, sharing confidential information or losing the personality of your business.

Day One: Get Clear

We’ll focus on your customer, your offer and your message.

The aim is to help you become much clearer about who you are trying to reach, what they need and what you want them to understand about your business.

Day Two: Put It Into Action

We’ll look at channels, content, customer journeys, enquiries, measurement and simple ways AI can support your marketing responsibly.

By the end of the course, you’ll create your own:

90-Day Small Business Marketing Plan

So instead of leaving with another long list of ideas, you’ll leave knowing:

what to focus on, why you are doing it and how you will know whether it is working.

This course is for you if:

You run a small business and have mostly learnt marketing through trial and error.

You feel like you are doing lots of marketing but do not really have a plan.

You struggle to know what to post, what to say or where to focus your time.

Or you simply want to understand marketing properly before spending more money on it.

No previous marketing experience is needed.

Course details

Duration: 2 full days

Introductory offer: £295 per person

Level: Beginner

Designed for: Small business owners and sole traders

Bring your laptop if you have one — and bring your business, because we’ll be working on it throughout the two days.

Come with your business. Leave with a clearer marketing plan.

Description supplied by the event organiser.