Search Has Evolved. Your Strategy Should Too.

The Noise is Getting Louder.

Your C-suite is asking about GEO. Your team is overwhelmed with conflicting voices. Everyone's talking about it. Nobody's answering the right questions.

Sound familiar? You're not alone.

What's Really Happening?

Search has evolved. Again. And this time, it's happening in ChatGPT, Claude, Copilot, and Gemini - not just Google. Your customers are discovering products, comparing options, and making decisions in AI-search conversations.

Soon, they'll be converting there too.

But GEO isn't some new mysterious discipline. It's just SEO. The principles are the same. The channel is different.

In This Session, We'll Cover:

What 'GEO' actually is / isn't

How search evolution has always worked and why this time is no different

Why brand visibility in LLMs matters before more MCPs launch

Prepare your business for faster discovery and conversion

What you actually need to know to keep your head above water

Why You Should Attend:

Whether you're a digital marketer drowning in GEO questions, a head of digital fielding C-suite pressure, or a product leader preparing for AI distribution then this session cuts through the noise and gives you clarity on what matters now.

Join us as we kick off Leeds Digital Festival with the topic impacting everyone right now.

Food and drink provided. Bring your team.

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