Build, manage and grow your e-commerce business with AI. Practical training at Tide HQ, London - plus a chance to win £5,000 (T&Cs apply).

Learn how to use artificial intelligence to build, manage and grow a real e-commerce business.

Organised by Tide, 3Edit.com, Getshop Today & GMax Card, this practical training programme will take place at Tide Headquarters in London. It is designed for entrepreneurs, online sellers and small-business owners who want to understand how AI can be used across the complete e-commerce journey.

You will discover how to use AI to create an online store, produce better product listings, improve your search visibility, support customers, develop inbound marketing campaigns and manage everyday e-commerce operations more efficiently.

This is not simply a course about writing prompts. It is practical business training for people who are ready to take action.

What You Will Learn

The programme will show you how to use AI across the most important areas of an online business, including:

AI-powered e-commerce website creation – understand how modern AI tools can help you build and manage a professional online store

AI product listings – create stronger product titles, descriptions, specifications and sales content

eCommerce SEO – improve product and category visibility across search engines and AI-powered discovery platforms

AI customer support – provide faster and more consistent answers to common customer questions

Inbound marketing – plan useful content that attracts potential customers to your business

Market and product research – use AI to explore customer needs, competitors and potential opportunities

Marketing content creation – develop campaign ideas, promotional content and customer communications more efficiently

eCommerce automation – reduce repetitive work and create more efficient business processes

AI-assisted decision-making – use business information and customer data to make better-informed decisions

Sustainable business growth – understand how AI can support your business without replacing the need for strategy, investment and consistent action

Practical Training Without Unrealistic Promises

We will not promise overnight success, effortless income or a business that can be built without any investment.

Successful eCommerce still requires the right products or services, an understanding of your customers, consistent effort and sound commercial decisions.

This programme will give you a realistic understanding of what AI can do, where its limitations are and how to use it responsibly as part of a genuine business strategy.

We want participants who are prepared to learn, take action and apply what they learn after the training.

More Than an eCommerce Course

This programme offers more than classroom education. Participants can also discover opportunities to gain exposure, develop their businesses and receive continued support.

Opportunity to Compete for a Share of £5,000 (T&Cs apply)

Attendees who open a Tide business account and meet the official eligibility requirements may have an opportunity to apply for the GMax Card × Tide Founder Pitch Challenge 2026.

Ten shortlisted founders will be invited to pitch their businesses live at Tide Business Banking Platform Headquarters and compete for a share of £5,000 in prizes (T&Cs apply):

First place: £2,500

Second place: £1,500

Third place: £1,000

This is an opportunity to present your business, strengthen your pitch, build confidence, meet other entrepreneurs and gain valuable exposure.

Learn more about the Tide × GMax Founder Pitch Challenge and check your eligibility.

Important: Participation in the pitch challenge is subject to the official eligibility requirements and terms and conditions. Attending the eCommerce training or opening a Tide account does not guarantee shortlisting, event admission or a prize.

Ongoing Mentorship and Community Support

Participants who become members of the 3Edit Community can access continued mentorship, practical guidance and community support as they develop their eCommerce businesses.

Building a business alone can be difficult. The right community can help you stay focused, learn from other entrepreneurs and receive support when you encounter challenges.

Who Should Attend?

This training is suitable for:

Aspiring entrepreneurs ready to start an eCommerce business

Existing online sellers who want to improve or grow their operations

Small-business owners interested in selling online

Founders who want to use AI practically within their businesses

Agencies and freelancers working with eCommerce clients

People with business ideas who need practical direction

Ambitious individuals prepared to invest time, effort and resources into building something real

You do not need to be a developer, an AI expert or an experienced online seller.

You do need to be willing to learn, participate and take action.

Why Attend?

By joining this programme, you will gain:

Practical knowledge you can apply to a real eComm

Description supplied by the event organiser.