Now with added AI and Automate! Join us for an evening exploring Service Design, digital architecture, and how Umbraco can be used to build much more than a traditional CMS. We spend a lot of time talking about **how** to build things, but the real magic often happens when we work out **what** to build, **who** we're building it for, and **why** they need it. This month we're joined by **Jonny Muir — Designer, Computer Scientist, and two-time Umbraco MVP** — for a journey from industrial design (primarily to maintain a tenuous link to potato peelers!) through to digital architecture, service design, AI and Umbraco Automate. **The Talk** Drawing on decades of experience across public and private-sector case management, pension administration, hyper-local community projects and environmental humanities, Jonny will explore how good Service Design can shape the way we approach digital projects. Using foundational principles from the **Nielsen Norman Group (NN/g)** and the **Government Digital Service (GDS)**, he'll demonstrate how Umbraco can be used declaratively as an enterprise-scale case management system. We'll also take a look at **Wayfinder**, the open-source framework Jonny has been developing over recent years, and see how Umbraco's **Block Grid** and package ecosystem can support both front-stage and backstage user experiences. Then we'll move onto **Umbraco Automate**, showing how it can turn complex workflows and support systems into first-class parts of an Umbraco solution with little to no code. Finally, we'll look at how this declarative approach works alongside **AI**, allowing you to rapidly iterate as a designer towards the solution you want. **What to expect** * Service Design principles applied to real digital projects * Umbraco being used beyond the traditional CMS use case * A look at the Wayfinder framework * Block Grid and the Umbraco package ecosystem * Umbraco Automate and declarative workflows * How AI fits into a declarative approach * Real-w

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