Many practitioners put real care into designing a workshop, then watch it fill slowly or not at all. Often the content is excellent and the problem is that nobody can find it. I’m a BACP-accredited counsellor who also builds websites for therapists, so I see both sides: how hard it is to put yourself out there, and how much of visibility comes down to a handful of practical, learnable decisions. SEO has a reputation for being technical, jargon-heavy and a bit sleazy. It doesn’t need to be. Most of what helps a counsellor’s workshop get found is common sense once someone explains it clearly.

**What will we explore together?**

A practical deep dive into SEO for practitioners, with no prior knowledge needed:

- **How people search.** Search intent, and how someone looking for training or support ends up on your page rather than someone else’s.

- **Keyword research for counsellors.** Finding the words your audience really uses, without stuffing them awkwardly into your writing.

- **On-page essentials.** Page titles, headings, descriptions, and writing a workshop page that is clear for people and for search engines.

- **Local and directory visibility.** Google Business Profile, listings and directories, and where being local helps.

- **Structuring your event page.** Dates, details, booking links and event markup, so your workshop appears properly in search.

- **The technical basics.** Page speed, mobile-friendliness and indexing, explained without the jargon.

- **Measuring what works.** Using free tools such as Google Search Console to see what’s bringing people in.

- **Search is changing.** What AI-generated answers and summaries mean for how you write and present your work.

Description supplied by the event organiser.