Be there from the beginning. Discover VRTS, meet fellow riders, win kit, hear from our guest speaker and join the founding community.

VRTS Official Launch Party

A new cycling brand. A new community. And you’re invited to be part of it.

We’re officially launching VRTS, and we’d love you to join us.

VRTS was born from a passion for cycling and the belief that some of the best parts of the sport are the people we meet along the way.

We’re building a cycling apparel brand with performance, quality and purpose at its heart. Our ambition goes further. We want to create a community where riders connect, share experiences, support one another and enjoy everything cycling has to offer.

Our official launch is an opportunity to bring that vision to life, introduce our first collection and welcome the people who will help shape the future of VRTS from the very beginning.

Whether you’re an experienced cyclist, a weekend rider or someone just discovering the sport, we’d love you to be there.

What to expect

Discover the VRTS collection

Be among the first to explore our cycling apparel in person. See the designs, feel the materials, try on the kit and meet the people behind the brand.

To celebrate our official launch, we’re offering an exclusive discounts on VRTS products, available on the day only.

Become one of the first members of the VRTS community

This event is about more than launching a brand. It’s about bringing together the first riders who will become part of the VRTS community.

Come along, meet fellow cyclists, share stories, make connections and be there at the very beginning of what we hope will grow into something special.

We have plans for future rides, events and opportunities to bring riders together, and this launch is where it all starts.

Spin the wheel and win VRTS kit

We’ll have our Wheel of Names giveaway, giving attendees the chance to win VRTS prizes, including:

Jerseys

Bib shorts

Cycling caps

Socks

And a few extra surprises too.

Spin the wheel and win VRTS kit

There’ll be snacks and refreshments available throughout the event, including water, beer and Prosecco, so you can grab a drink, relax and enjoy the launch with us.

Guest Speaker: Anne Marie Frohock RD

We’re delighted to welcome Anne Marie Frohock RD, BSc PGDip Dip SENr.

Anne Marie is a specialist sport and diabetes dietitian with extensive clinical experience. She works with athletes of all ages, with and without T1 diabetes. She has recently completed the International Olympic Committee Diploma in Sports Nutrition and now combines her clinical expertise with her passion for sport and cycling.

Anne Marie works with athletes to translate sports nutrition science into practical, achievable strategies to support training, performance and recovery. She has a particular interest in nutrition for cyclists and endurance athletes, as well as supporting people with type 1 diabetes to fuel confidently for sport.

Her talk will be a valuable part of the event and a great opportunity to hear practical advice that riders can take away and use.

Leave your mark on the VRTS story

We’ll have a special VRTS Polaroid photo board at the event so you can take a photo and become part of the story from day one.

We want to remember the people who were there at the beginning, and this board will capture the first faces of the VRTS community.

Getting here

There is a pay-and-display car park just a two-minute walk from the venue. (Godstow Rd, Wolvercote, Oxford OX2 8PE)

If you’re arriving by bike, you’ll be able to park your bike outside the venue or in the secure back garden.

Be part of the beginning

This is the first chapter of VRTS, and we’re excited to share it with you.

Come for the launch, discover the collection, enjoy the giveaways, hear from our special guest speaker and become one of the founding members of the VRTS community.

Entry is free. Register now and join us for the official VRTS launch.

Description supplied by the event organiser.