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BIPC Bitesize: Your Market Research Strategy

BIPC Bitesize: Your Market Research Strategy

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About This Event

The BIPC Bitesize session titled 'Your Market Research Strategy' is scheduled for 3 November 2026 at The Word, National Centre for the Written Word in Sunderland. Attendees will learn how to gather market intelligence through surveys and free resources.

At this BIPC Bitesize session, discover how you can gather market intelligence for your business via surveys, free resources, and more!

What is BIPC Bitesize?

‘BIPC Bitesize’ is a series of 1.5 hour-long events at The Word in South Shields, aiming to educate and inspire busy local businesses and pre-starts.

Enjoy a half-hour presentation followed by Q and A and networking. Whatever your industry, you will come away with useful takeaways to help grow your business!

Today’s Topic:

Quality market research can be the difference between your business succeeding or struggling, whether you are just starting out or already established - but it needn't cost a lot. In this BIPC Bitesize session, market research expert Natasha McDonough (https://www.bipcnortheast.co.uk/experts/market-research-expert-natasha-mcdonough/) will guide you through how to conduct your own market research, including creating your own surveys. We will also be sharing tips on where to find the best secondary market research through easy-to-access databases and websites.

About the Expert:

Natasha runs MMC Research and Marketing, a highly reputable market research and strategic marketing agency and one that is known for high quality, transforming work.

Prior to starting MMC Research & Marketing, Natasha created marketing strategies supported by research and insights for all types of businesses and sectors; from fast-growing scale-up software companies through to global manufacturers and public sector organisations. She has a career spanning over 25 years, having lived and worked on three different continents including the US, Australia and the UK. This vast experience has provided her with the ability to see the bigger picture when it comes to planning what is the most effective route to market and ultimately how research can underpin growth.

How can the BIPC help support your business?

Tap into an array of free business information resources right at your fingertips including:

- 50+ Experts in Residence

- Free-to-access databases, to help your business get access to the latest trends, insights and funding opportunities

- Advice on protecting your business identity

Find out more: https://www.bipcnortheast.co.uk/

This event is funded by North East Mayor Kim McGuinness and The North East Mayoral Strategic Authority, supported by South Tyneside Council.

Description supplied by the event organiser.

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Check-in: Tuesday, 3 November 2026
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Frequently asked questions

BIPC Bitesize: Your Market Research Strategy takes place on Tuesday, 3 November 2026 at 10:00.

BIPC Bitesize: Your Market Research Strategy is held at The Word, National Centre for the Written Word in Sunderland (Market Place, South Shields, NE33 1JF).

Entry to BIPC Bitesize: Your Market Research Strategy is free.

Yes — hotels within walking distance of The Word, National Centre for the Written Word can be compared using the accommodation search further down this page.

Tickets for BIPC Bitesize: Your Market Research Strategy can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.

Price

Free Entry

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