Discover why market research and other resources can boost your start up or small business to success.

Important Information

All attendees must complete this Build A Business Client Registration Form to be able to join the workshop, unless you have previously submitted one. Please complete the form after booking your Eventbrite ticket.

To be eligible for this workshop, you must be a Greater Manchester resident or the owner of a Greater Manchester located business within the following GM authorities: Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford, or Wigan.

Please arrive between 9:30-10:00am for networking and registration.

Workshop starts at 10:00am.

Know Your Customers & Get Competitive!

Do you know who your customers really are?

How much they will spend on your product or service?

Why they choose one over another? Why would they choose you over a competitor?

Having a great product isn't enough nowadays - every business needs to know about the attitudes, behaviours and beliefs of their target customers. You need to understand what matters to your customers. And what drives them to make choices and decisions that ultimately leads to sales and customer satisfaction.

At this workshop you will learn how to access market research and other resources that can help you find the answers to all these questions and more - and it’s all been funded for you!

We'll also show you how to find suppliers, marketing and sales leads and consider who is best to trade with. Learn how to use the Business & IP Centre Manchester’s £5 million collection of UK and global business databases (including market research and company and financial information) to:

Assess market potential

Develop a viable business plan,

Upskill you to ‘know your market’.

Please Note: The Build A Business programme of funded workshops have limited places. Failure to attend on two separate occasions without prior cancellation will result in you being barred from attending future workshops. This is due to the cost of setting up each workshop and making preparations based on the number of sign-ups. This includes Know Your Customer; IP - Protect Your Assets; Business Basics; Marketing: The Essentials; and Funding Your Business Idea.

For more information go to: www.buildabusinessgm.org

Description supplied by the event organiser.