The five biggest ways businesses are falling behind on A.I., and how you can catch up and get ahead.

Plenty of business owners have had a go with A.I. by now.

Far fewer have got it doing anything that changes how their business actually runs. When the ONS surveyed UK firms with ten or more staff this summer, only about one in ten of those using A.I. said they use it extensively.

The businesses that have got further are mostly using the same tools as everyone else. They've just pointed them at five areas that most businesses haven't looked at yet.

That's what we'll cover at The A.I. Catch-Up.

This is not an "Introduction to A.I." seminar.

You won't spend an hour learning how to write prompts.

You won't need to understand coding, APIs or any of the technical machinery behind it.

Instead, over one hour, we'll take you through the five biggest ways businesses are falling behind on A.I., and the practical steps you can take to catch up and then accelerate ahead.

Making it work for your customers, not just your team

Most businesses keep AI in the back office. It can do a lot more for the people who pay you: answers when they want them, and updates before they have to chase.

Using all of your data completely, not bits you add to the prompt

We'll show you what changes when AI can see the whole picture of your business, instead of the few details someone pastes into a chat window.

Reassuring your team that they won't lose their jobs

Your staff have read the same headlines you have, and some of them are worried. How you talk to them about it decides whether they get stuck in or quietly avoid it.

Maximising your lead generation so you stop wasting marketing budget

You've already paid for every enquiry that comes in. A lot of that money goes missing afterwards, in slow replies and quotes nobody chases up. AI can fix much of that, so more of those enquiries turn into work.

AI Search Visibility so you rank in ChatGPT, Claude, Gemini and the rest

More people are asking AI assistants who to use, and getting a short list of names back. We'll show you how to check whether yours is on it, and what gets a business recommended.

YOUR BUSINESS. YOUR CATCH-UP PLAN.

As we work through the five, you'll be able to see where your own business stands on each one.

The point is to find the gaps that are costing you most right now:

customers waiting longer than they should

information scattered across too many places

a team that's nervous about A.I.

enquiries that never turn into work

marketing spend you waste

not showing up when customers ask A.I. who to use

By the end of the session, you should have a much clearer answer to one question:

Where is our business furthest behind, and what should we fix first?

And ideally, you'll leave with the three changes most likely to help your business catch up.

THE EVENING

6:30pm: Arrival, refreshments and networking

Come along, grab a drink and some food, and meet other local business owners.

7:15pm–8:15pm: The A.I. Catch-Up

Five areas in one hour. Practical, commercial and straight to the point.

8:30pm–9pm: Drinks, networking and questions

If something in the session makes you think "that's us", this is your chance to talk it through.

WHO SHOULD ATTEND?

This is for business owners, directors and senior managers who know A.I. is becoming important, but want a clearer picture of where they're behind and what to do about it.

You do not need to be technical.

You do not need to know what software to use.

And you certainly do not need to arrive with an A.I. strategy.

You just need to be open to finding out where your business stands, and what it would take to catch up.

THE A.I. CATCH-UP

Wednesday 4th November · The Pump House, Winchester

6:30pm–9pm · Main presentation 7:15pm–8:15pm · Buffet food provided

Most of the businesses you compete with haven't caught up yet either. Come and find out where to start.

Description supplied by the event organiser.