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Three Counties Future of Farming - ‘Optimising Markets, Money, and People’

Three Counties Future of Farming - ‘Optimising Markets, Money, and People’

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About This Event

The Three Counties Future of Farming event will occur on 24 November 2026 at the Three Counties Showground in Malvern. This free in-person session is aimed at farmers, growers, and agricultural professionals, focusing on optimising markets, money, and people.

The Three Counties Future of Farming Session is a free to attend, in-person event for farmers, growers and other agricultural professionals.

Future of Farming: Optimising Markets, Money, and People explores two questions: What do you want your business to do for you, and how do you get your business to do it?

10:00 — Arrival for coffee and pastries

10:30 — Welcome

10:32 — Nationwide Chief Economist Robert Gardner shares his perspective on the wider economy’s impact on agriculture and farming businesses, including the Autumn Budget.

11:00 — Mind Your Margin: Surviving and Thriving with Dr Louise Manning and an agricultural consultant (to be confirmed). Explore how to turn economic understanding into on-farm thinking and planning, cope with price and market volatility, protect margins and keep asking the right questions of your business.

11:45 — From Kitchen Table to Farm Office: Getting Everyone on the Same Page with Michael Mack, The Rural Consultant, and Sam Thornton, Willans LLP. Discuss putting plans into action across family and small businesses, having difficult conversations, understanding different drivers and working towards shared objectives with family and employed or self-employed team members.

12:30 — Lunch

13:15 — Breakout sessions to explore topics in more detail with colleagues from Nationwide (previously Virgin Money), Willans LLP and others:

Farmers Q&A: Put your questions on any topic to professionals and specialists. Submit questions before or on the day.

Money work: Cash flow amid financial volatility, debt structure and making the most of credit balances.

People puzzle: When a business outgrows sole trader or partnership status; understanding what drives your family and team; developing shared business goals; helping people try something new; employment law conversations; recruitment and retention.

14:15 — Closing remarks

14:30 — Formal finish; professionals and specialists will be available for further discussion.

With special thanks to Nationwide and Willans LLP for their support. We look forward to welcoming you and hope you enjoy a valuable and insightful day.

Description supplied by the event organiser.

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Frequently asked questions

Three Counties Future of Farming - ‘Optimising Markets, Money, and People’ takes place on Tuesday, 24 November 2026 at 10:00.

Three Counties Future of Farming - ‘Optimising Markets, Money, and People’ is held at Three Counties Showground , Linden Suite in Worcester (Three Counties Showground, Malvern, WR13 6NW).

Tickets for Three Counties Future of Farming - ‘Optimising Markets, Money, and People’ are priced at £0.00. Live prices and availability are shown on Eventbrite.

Yes — hotels within walking distance of Three Counties Showground , Linden Suite can be compared using the accommodation search further down this page.

Tickets for Three Counties Future of Farming - ‘Optimising Markets, Money, and People’ can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.

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