An official ATOMICON Fringe event helping you decide if LinkedIn Ads are right for your business and how to build a strategy that works.

In this practical workshop, I’ll take you through how to decide whether LinkedIn Ads are right for your business and how to build a strategy around your audience, objectives and budget.

We’ll cover:

Should we use LinkedIn Ads? How to decide if they’re right for your business

What are we trying to change? Setting clear objectives and outcomes

Who needs to change their mind? Defining the people and companies you need to reach

What will make that happen? The content and messages your audience needs to see

How do we distribute it? Targeting, Thought Leader Ads and retargeting

What should it cost? Building a realistic budget

How do we know it’s working? What to measure and what good looks like

This isn't a Campaign Manager tutorial. It's about helping you make better decisions about where LinkedIn Ads fit into your marketing and what a sensible strategy looks like.

Who is it for?

Business owners, founders, and marketers considering LinkedIn Ads who want to understand whether they're right for their business before spending money.

Whether you've never run a LinkedIn Ad before, you're already experimenting with them, or you're wondering if LinkedIn should be part of your marketing strategy, this workshop will help you work out what makes sense for your business.

About Kristian

Kristian Downer is the founder of DowSocial, a specialist B2B LinkedIn Ads agency. He has more than 10 years' experience in paid social and works with businesses to build and run LinkedIn advertising strategies.

Description supplied by the event organiser.