A morning for marketing and commercial leaders at manufacturers. Hear from those who've built brands buyers ask for by name.

Building a brand as strong as your product

A morning for marketing and commercial leaders at manufacturing and engineering businesses.

Hear from the people who've built brands buyers ask for by name – and what it took to get there.

Wednesday 18 November 2026, 9am–2pm

Broadway Cinema, Screen Four, 14–18 Broad Street, Nottingham NG1 3AL

Only 55 seats available.

Why it matters

Buyers make up their minds before they speak to you. By the time you're in the conversation, they've already formed an impression – often through search, an LLM, a community or someone else in the supply chain.

When a buyer searches Google, who gets found?

When a buyer asks an LLM, who gets named?

When someone else is shortlisting, are you on it?

When price gets challenged, do they stick with you anyway?

Who's in the room

Senior marketing, brand and commercial leaders at businesses that make their own product: marketing directors, heads of marketing, brand leads, commercial directors, and growth and digital leaders.

What you'll leave knowing

If someone asks AI for the best supplier in our category, do we appear?

Are we building demand, or relying on the relationships we already have?

What is being the less-known brand costing us commercially?

How have other manufacturers changed that without unsettling their existing routes to market?

Speakers

Beuford Smith, SEO Lead at Tank – when your buyer asks an LLM, are you the answer?

Rebecca Galley, CEO at Tornado Wire, with Mark Fensom, Executive Creative Director at The Boda Group – a fireside chat on what a brand renovation looks like from the inside

Harry Thompson, Brand and Marketing Director at Iron and Brass Bed Company – making tradition matter to a modern customer

[Keynote] Cherish Reardon, Co-founder and Creative Director at Popsy Clothing – why community is your strongest brand asset

Nancy Whittington-Coates, Marketing Director – title coming soon

Chaired by Martin Stone, Managing Director at Tank. Expect a panel and open questions with every speaker. This is usually where the useful bit happens.

The venue

A proper auditorium, not another hotel function room. Step-free access, with accessible seating available. Five minutes' walk from Lace Market tram.

Last year

Average rating: 9.3 out of 10. 100% said it met expectations.

"At no point did I feel as though I was being sold to."

£65 per ticket. We'll confirm your place by email.

Description supplied by the event organiser.