This workshop is ideal for business owners, marketers, and web managers who already understand the basics of SEO

Already understand the basics of SEO and ready to take your skills further?

This advanced SEO workshop is designed for business owners, marketers and web managers who already have a basic understanding of SEO and want to develop their skills.

The session moves beyond SEO fundamentals to explore technical SEO auditing, Google Search Console, competitor analysis, structured data and how PPC (Pay-Per-Click) insights can be used to inform SEO.

You'll also take part in practical exercises, including running an SEO audit and analysing a competitor's keywords and backlinks.

What will I learn?

During the workshop, you'll explore:

Core SEO principles

Recap the core principles of SEO to make sure you have a strong foundation before moving on to more advanced areas.

Google Search Console

Explore Google Search Console as part of your approach to understanding and improving SEO performance.

Technical SEO auditing

Learn how to audit and optimise technical SEO, including site performance and accessibility.

Schema markup and structured data

Use Google's Rich Results Test to explore schema markup and structured data.

Competitor SEO analysis

Learn how to analyse competitors' keywords, backlinks and content strategies to understand what may be contributing to their SEO performance.

Using PPC insights for SEO

Explore how PPC (Pay-Per-Click) data can be used to inform and enhance your SEO approach.

What practical exercises are included?

You'll put the topics covered into practice by:

Running an SEO audit

Analysing a competitor's keywords and backlinks

These exercises will help you apply the SEO principles and techniques covered during the session.

What will I take away?

You'll receive practical templates to support your SEO activity after the workshop, including:

Competitor Analysis Tracker

Technical SEO Audit Checklist

PPC–SEO Integration Planner

What will I know by the end of the workshop?

By the end of the session, you'll understand how to audit and optimise technical SEO, analyse competitor strategies and use PPC insights to strengthen organic growth.

You'll leave with practical tools and a clear plan to continue developing your advanced SEO activity.

Time: 10am - 12pm

Date: 23 Oct

Venue: Electric Works, 3 Concourse Way, S1 2BJ

Description supplied by the event organiser.