The Baillie Gifford Prize: Why Non-Fiction Matters
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View all →About This Event
In an era defined by noise, from AI-generated content and disinformation to ideological echo chambers, what does truth look like now, and who decides it? Against this backdrop, a different kind of writing cuts through - deeply researched, rigorously verified, powerfully told true stories. The Baillie Gifford Prize celebrates the exceptional human stories in and behind the best non-fiction books of the year, the critical role they play in an age of misinformation, and why these stories shape not just our understanding of the world, but the world itself. Join the Prize Director Toby Mundy and 2026 judges Kirsty Lang and Ravi Mattu for a fascinating overview of this year's shortlisted books. There will be a book signing after this event. Get ahead of your Festival reading and visit the Waterstones Cheltenham Literature Festival bookshop and support Cheltenham Festivals with every purchase.
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View all →Frequently asked questions
The Baillie Gifford Prize: Why Non-Fiction Matters takes place on Monday, 12 October 2026 at 18:00.
The Baillie Gifford Prize: Why Non-Fiction Matters is held at The Queens Hotel in Cheltenham (The Queens Hotel, The Promenade, Cheltenham, GL50 1NN, Gloucestershire, England, United Kingdom).
Tickets for The Baillie Gifford Prize: Why Non-Fiction Matters are priced at £16. Live prices and availability are shown on cheltenhamfestivals.org.
Tickets for The Baillie Gifford Prize: Why Non-Fiction Matters can be booked via cheltenhamfestivals.org using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.
The Baillie Gifford Prize: Why Non-Fiction Matters
About This Event
In an era defined by noise, from AI-generated content and disinformation to ideological echo chambers, what does truth look like now, and who decides it? Against this backdrop, a different kind of writing cuts through - deeply researched, rigorously verified, powerfully told true stories. The Baillie Gifford Prize celebrates the exceptional human stories in and behind the best non-fiction books of the year, the critical role they play in an age of misinformation, and why these stories shape not just our understanding of the world, but the world itself. Join the Prize Director Toby Mundy and 2026 judges Kirsty Lang and Ravi Mattu for a fascinating overview of this year's shortlisted books. There will be a book signing after this event. Get ahead of your Festival reading and visit the Waterstones Cheltenham Literature Festival bookshop and support Cheltenham Festivals with every purchase.
📍 Venue
The Queens HotelThe Queens Hotel, The Promenade, Cheltenham, GL50 1NN, Gloucestershire, England, United Kingdom
❓ Frequently asked questions
When is The Baillie Gifford Prize: Why Non-Fiction Matters?
The Baillie Gifford Prize: Why Non-Fiction Matters takes place on Monday, 12 October 2026 at 18:00.
Where is The Baillie Gifford Prize: Why Non-Fiction Matters taking place?
The Baillie Gifford Prize: Why Non-Fiction Matters is held at The Queens Hotel in Cheltenham (The Queens Hotel, The Promenade, Cheltenham, GL50 1NN, Gloucestershire, England, United Kingdom).
How much are tickets for The Baillie Gifford Prize: Why Non-Fiction Matters?
Tickets for The Baillie Gifford Prize: Why Non-Fiction Matters are priced at £16. Live prices and availability are shown on cheltenhamfestivals.org.
How do I get tickets for The Baillie Gifford Prize: Why Non-Fiction Matters?
Tickets for The Baillie Gifford Prize: Why Non-Fiction Matters can be booked via cheltenhamfestivals.org using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.
Price
£16
Date
Until Monday, 12 October 2026
Time
Venue
The Queens Hotel, The Promenade, Cheltenham, GL50 1NN, Gloucestershire, England, United Kingdom
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