A practical workshop exploring how the discipline of CX is changing with technology and customer expectations.

Proudly part of Leeds Digital Festival 2026

CX is an ever changing discipline. Not only due to changing technology, like AI. But also changing customer expectations.

For those whose job it is to understand customers, and design experiences, this constant state of change can be a challenge. But there is also the opportunity to evolve how we do CX to create better results, faster.

The workshop will share how AAWE's ways of working have had to change to keep up. Plus, give you hand-on experience with the tools we use.

This event is perfect for anyone who sees CX as a big part of what they do. Especially anyone working in a business or brand.

A great breakfast selection will be provided.

Key takeaways to expect

1. Learn how to adapt your customer research methods

Hear how research techniques are changing to better inform the subsequent stages of customer experience projects, and how you can move from well-defined customer problems to actionable opportunities.

2. Use AI to accelerate CX work responsibly

Explore where AI can not only save time in creating outputs, but also improve their quality through greater consistency and sharability.

3. Prototype and test ideas earlier

Gain hands-on experience turning an opportunity into a lightweight prototype that can be shared with customers or stakeholders at the earliest opportunity.

4. Leave with a practical plan for applying the methods

Identify where these tools could improve an existing project, journey or challenge in your business, and define the first actions needed to put them into practice.

Detailed agenda to follow.

About AAWE and your host

Tom Belt is Founder and Managing Director of AAWE, Customer Experience specialists in Leeds. His career has spanned across leading creative and digital agencies. He has designed experiences for the UK’s largest telecoms provider and helped a digital-only utility brand go from launch to over one million customers. He also worked as Jabra’s Global Head of Experience, where he was instrumental in creating experiences in the post-COVID working world. At AAWE, he uses Customer Experience to create business growth. This is through effective end-to-end customer experience strategy and design and new technologies such as AI.

Other details

After the event, Clockwise will be providing guest passes for all attendees to use the available co-working space for the remainder of the day.

We will be providing food and drinks for those in attendance. If you have any dietary requirements or allergies that we should be aware of, please inform us in advance so that we can accommodate your needs.

We are committed to making this event accessible to all attendees. If you have any specific accessibility needs or require accommodations, please don't hesitate to contact us.

Please note that this event will be photographed for promotional and archival purposes. By attending, you consent to the use of your image in event-related media. If you have any concerns or wish to discuss any privacy considerations, please feel free to contact us.

Description supplied by the event organiser.