Are you ready to unlock the power of Pay-Per-Click (PPC) advertising to supercharge your business growth?

Want to understand how Pay-Per-Click (PPC) advertising could support your business?

This introductory PPC workshop is designed for business owners and marketing enthusiasts who want to understand paid online advertising and how it can fit into a wider digital marketing strategy.

Led by PPC experts from OCPR, a Sheffield-based digital marketing agency, the workshop will provide practical insights into PPC strategy, campaign optimisation, reporting and advertising across platforms including Google Ads, Meta Ads and LinkedIn Ads.

Whether you're new to PPC or want to better understand existing campaigns, you'll develop foundational knowledge to help you make more informed decisions about your online advertising.

What will I learn?

During this workshop, you'll explore:

PPC advertising and how it works

Develop a clear understanding of Pay-Per-Click advertising and its potential benefits for your business.

Creating a PPC strategy

Learn how to develop PPC strategies around your industry and business goals.

Google Ads, Meta Ads and LinkedIn Ads

Explore how to set up and optimise PPC campaigns across advertising platforms including Google Ads, Meta Ads and LinkedIn Ads.

Improving PPC return on investment

Explore techniques for maximising the return on investment (ROI) from your PPC activity.

PPC account auditing

Get hands-on experience auditing PPC accounts and understanding what to look for.

Understanding PPC data and reporting

Learn how to interpret PPC data and turn your findings into actionable reports.

Integrating PPC with digital marketing

Understand how PPC can work alongside your wider digital marketing strategy.

Who is this PPC workshop for?

This introductory workshop is designed for business owners and marketing enthusiasts who want to better understand PPC advertising.

It's suitable for people who are new to PPC as well as those who want to improve their understanding of existing PPC campaigns.

Which advertising platforms will be covered?

The workshop will explore PPC campaigns across platforms including:

Google Ads

Meta Ads

LinkedIn Ads

You'll look at how campaigns can be set up and optimised across these platforms as part of your wider PPC strategy.

Who will deliver the workshop?

The workshop will be led by PPC experts from OCPR, a Sheffield-based digital marketing agency.

Date: 15 Oct

Time: 10am - 12:30pm

Venue: Electric Works, 3 Concourse Way, Sheffield City Centre, Sheffield S1 2BJ

Description supplied by the event organiser.